Monday, March 22, 2010 Vesdia and AMC Theatres Team Up "AMC Theatres is offering a reward programme in partnership with provider of multi-channel loyalty marketing programmes, Vesdia. Movie fans can now earn rewards using Vesdia-operated cards associated with programmes such as Hawaiian Airlines, SunTrust and Citizens Bank. Rewards can be airlines miles, cash back or points at AMC theatres for concessions or movie tickets. Cardholders who buy the large soda, bucket of popcorn and candy can earn up to triple the rewards in their chosen reward currency. Click here to view article."

Monday, March 01, 2010 Retail partnerships lift travel rut "Partnering with retailers [through Vesdia’s services] empowers American Airlines to have meaningful interaction with its customers even when they are not flying," she said. "Products like the AAdvantage eShopping mall and the Citi AAdvantage credit card give purpose to AAdvantage members' everyday activities, like shopping for a new pair of jeans at Gap.com. Click here to view article."

Friday, February 26, 2010 Strength in Numbers "One of Vesdia's strengths is its extensive merchant network. "Not only do we have virtually all of the [nationally recognized name brand] online retailers in our programs, we have a very significant in-store merchant network both on a national basis and a local basis," Holmquist said. "In an interesting way we actually are a very large clearing and settlement type company where we act as a matchmaker between merchants and the offers that they have and consumers that are participating in loyalty programs." Click here to view article."

Tuesday, November 03, 2009 Vesdia Selected by Upromise as Preferred Provider "Vesdia's partnership with Upromise provides merchants a way to increase sales and new customer acquisition through marketing to Upromise's member base across multiple channels and touch points. Retailers can easily extend their pay-for-performance marketing from an online presence to their brick-and-mortar and catalog sales channels through Vesdia's service offerings. Click here to view article."

Sunday, April 26, 2009 Vesdia CEO mixes tech, financial services "[Vesdia] is a technology-based matchmaker between banks that want to enhance their credit and debit cards with loyalty programs, and retailers that want to pull in new shoppers and encourage occasional shoppers to come to their stores or Web sites more often. Vesdia’s loyalty programs are linked to more than 50 million debit and credit cards, Douglass says, and the company is growing, despite the tough economy. Click here to view article."

Wednesday, April 01, 2009 Driving Sales "[For Golfsmith] the network marketing feels like an extension of Golfsmith’s in-house loyalty campaigns, which reward frequent shoppers with discounts, deferred interest and special events. Golfsmith isn’t big enough to offer cash-back on its own, and consumers don’t spend enough on sporting goods to earn a significant number of points, he says. But working collectively through Vesdia with banks, airlines and other retailers, Golfsmith can participate in cash-back and points plans. Click here to view article."

Tuesday, August 05, 2008 Study examines retail customer loyalty ideas "Retailers that want to achieve best-in-class performance in the current economic climate should begin to make customer loyalty programmes a top priority in their strategic marketing agenda, according research from Aberdeen Group and loyalty marketing firm Vesdia Corporation. The survey found that 51% of best-in-class retailers use loyalty elements such as rewards. The data also showed that best-in-class retailers are more than 300% more likely than Average or Laggard retailers to include coalition loyalty marketing initiatives as a component of their loyalty strategy."

Friday, November 30, 2007 Kroger And Vesdia add Retailers to Credit Card Points Program "The "1+ Points" program was developed by Atlanta-based Vesdia Corp., a third-party provider of loyalty marketing services. Vesdia has similar programs with other credit cards, including Citi cards... "This is another way to help our customers earn more points faster. It's all about driving revenue back to Kroger," said Kathy Kelly, president of Kroger Personal Finance. "

Wednesday, November 28, 2007 Vesdia and MXT Card Services Form Alliance "Vesdia’s loyalty platform enables cardholders to receive merchant-funded rewards of up to 30% on everyday purchases made through the company’s network of thousands of national and local brick-and-mortar stores and online retailers including 1-800-FLOWERS.COM®, Gap.com, Illuminations, Lumber Liquidators, and Overstock.com among many others. The addition of MXT’s affinity credit card products will enable consumers to earn additional rewards on all purchases, both in and out of network, and accelerate their ability to earn rewards faster. "

Monday, August 20, 2007 "VESDIA, a provider of merchant-funded reward programs, has added FAO Schwarz, Hammacher Schlemmer, Lumber Liquidators, Timberland, and Yankee Candle retail outlets to its loyalty program along with the Web sites of Banana Republic, Bloomingdale’s, Brookstone, and Polo Ralph Lauren. Vesdia markets to over 20 mil-lion consumers in over a dozen loyalty programs with a network of over 600 participating online retailers, 50 national brick-and-mortar brands, and thousands of local merchants."

Friday, August 10, 2007 Vesdia Signs up New Multi-Channel Merchants "Vesdia has signed up several more multi-channel merchants, including FAO Schwarz, Hammacher Schlemmer, Lumber Liquidators, Timberland, and Yankee Candle. In addition, online brands Banana Republic, Bloomingdale's, Brookstone, and Polo Ralph Lauren have also recently joined Vesdia-run loyalty programmes. Vesdia now reports combined membership of over 20 million consumers within over a dozen loyalty programmes, along with a network of 600+ participating online retailers, 50 bricks-and-mortar brands, and thousands of local and regional merchants nationwide."

Wednesday, August 01, 2007 Vesdia Signs Major New Merchants "Vesdia is successful at attracting and maintaining partners due to its capabilities for targeted marketing and tailored services such as direct mail, web based marketing, newsletters and other customer communications solutions. "

Friday, August 25, 2006 "Citi said purchases with a group of more 300 selected merchants, will be eligible to receive 5 percent to 7 percent cash back, with no annual limit. Among the retailers in Citi's Dividend Merchant Network are Sears and Linens N Things. "

Tuesday, August 22, 2006 "Citigroup, however ... is offering Citi Dividend MasterCard cardholders more types of businesses where they can receive cash back. The cardholders will receive an average of 5% back on purchases they make through Citigroup's Dividend Merchant Network, a group of more than 300 participating retailers. The cash earned doesn't apply to the annual maximum."

Sunday, January 01, 2006 Linkshare Advisory Panel "In 2006 Vesdia was selected to participate in the Linkshare Advisory Panel, a roundtable meeting between Linkshare and its top affiliates."

Wednesday, November 09, 2005 Rebates Boost Shopper Spending "Retailers who participate in a coalition program see several behavioral changes among consumer members. They draw new customers, which brings incremental market share from competitors. Members' average purchase and average number of visits increase. So retailers get higher purchases per visit, and more visits."

Friday, July 01, 2005 Get Your Card to the Top of the Wallet "Create value from special offers. As the liaison between your program and the merchants, Vesdia has a dedicated merchant relationship team that will source special, relevant offers for your cardholders (for example, extra points, a percentage off, or free shipping on a purchase), coordinate co-marketing efforts, and manage the creative process. This means your members gain the opportunity to earn more rewards and you conserve your sales and marketing resources."

Thursday, April 21, 2005 Citibank Expands Thank You Network to Everyday Banking "Citi launched ThankYou Network in July 2004 - it has since become one of the largest card rewards programs in the United States - over 8.8 million accounts enrolled."

Friday, March 25, 2005 Amex sparks interchange rate spiral among US issuers "What worked for cardholder loyalty yesterday is dying a slow death today. The straight one-point-for-one-dollar-of-spend programmes are dinosaurs. If you don’t have something beyond that to provide value, another issuer with a better card loyalty programme is going to displace you in your customer’s wallet."

Thursday, March 24, 2005 Vesdia takes the lead in rebate loyalty programmes "Money for nothing, it seems, is a winning proposition."

Wednesday, March 09, 2005 Amex sparks interchange rate spiral among US issuers "Card loyalty and reward programmes are a prerequisite for attracting and retaining customers in today’s competitive card market…growth has to come from growing market share at the expense of another issuer. Thus, we are seeing more and more innovative reward programmes, such as Citibank’s Thank You programme."

Thursday, February 10, 2005 Vesdia finding Revenue in Loyalty Plans for Banks "These incentive programs help banks generate customers into their investment products and create contacts between advisers and clients."

Wednesday, January 05, 2005 Vesdia Bolsters Coalition Loyalty Programs "Avis Rent a Car System, Hickory Farms, Marriott Corp., Mrs. Field's Cookies, Pottery Barn and Williams-Sonoma have signed up...to deliver rebates through one or more of Vesdia's programs."

Monday, October 04, 2004 Charges earn college credit on cards "What’s in it for participating companies? An opportunity to snare new customers and generate customer loyalty. They’re actually taking a more personal role in that they’re helping consumers with something fundamental. They can justify this as a smart marketing expense"

Friday, October 01, 2004 US Loyalty Schemes Enter a New Phase "Vesdia Corp, an Atlanta-based loyalty coalition, also offers rewards for college education but takes a different approach: its members can choose virtually any savings account at any financial firm to funnel rebates from 500-plus merchants."

Monday, June 02, 2003 Excellence in Sales Award "Recipient of Commission Junction Excellence in Sales Award, 2004."

Monday, June 02, 2003 NestEggz Over Easy "Like to spend, but know you should be saving for retirement? Luckily, you can do both at NestEggz, an automatic savings program that rewards you with cash in an IRA or other investment account. Sign up at nesteggz.com, and get a 1 percent cash-back credit card, coupons for groceries and up to 7 percent rebates at brand-name retailers—savings deposited directly into your investment account."

Monday, March 24, 2003 "BabyMint won't put your kid through school. But as a supplement to college savings, they can provide a boost."

Monday, March 24, 2003 "Headquartered in Atlanta, Vesdia is widely recognized as the leader in microinvesting technology."

Monday, March 24, 2003 "If you can spare the few minutes it takes to register with [BabyMint]… When college rolls around, you'll be happy for every extra bit of college cash you can get your hands on."

Wednesday, October 09, 2002 Multiple Revenue Sources Combine to Lift Microinvesting Firm Into the Black "BabyMint, Inc., the nation’s leading microinvesting technology company announced today that it has achieved sustainable profitability. The milestone comes only 18 months after the launch of their award-winning college savings accelerator program"

"“Overstock.com sales in Vesdia programs have increased over 60% since our partnership began in 2002. Through Vesdia’s online mall we have been able to partner with leading financial institutions and affinity groups, and have gained access to over 20 million reward program members.""