Vesdia Partnership Marketing Solutions for Merchants


	Solutions Overview

	Affinity Groups

	Financial Institutions

	Merchants

	- Pay-for-Performance Model

	- Marketing Services

	Credit, Debit, Affinity and Non Profit Programs

Partnership Marketing Solutions

Let us show you how Vesdia can design a turnkey program to fit your exact needs that requires minimal retailer resources and no POS or systems changes.

No matter what your goals, we can customize a program to fit your needs.

Creating Customer Commitment in Retail

Aberdeen surveyed 231 retail enterprises between May and June 2008 to determine the loyalty-related pressures and strategies of retailers. This report details the end-to-end loyalty processes (preparing, planning, implementing, and optimizing) as well as the technology enablers that deliver loyalty programs to customers. Our research presents key attributes for creating long-term customer relationships that enhance a retailer's capability for sustained differentiation and development of new customer segments.

Sample merchant results from a pilot in a Vesdia program:

Comparison Metric	Increase vs. Control Group
Total Spend	24.67%
# of Purchases	21.70%
Unique Customers	10.72%
Average Purchase	2.44%
Average # of Visits	9.91%
ROI (incremental profit margin at 30% / total rebates at 2%)	297%

98%	Best-in-Class retailers reported an average year-over-year same store sales increase of 7.4%
81%	Best-in-Class retailers improved repeat customer orders (retention rate) by an average of 21.8% compared to last year
49%	Best-in-Class retailers reduced customer attrition by an average of 20.3% compared to last year
Vesdia & Aberdeen Group, June 2008

Aspects of Vesdia's loyalty programs are covered by one or more of the following patents: U.S. Patent No. 6,631,358;
U.S. Patent No. 6,345,261; U.S. Patent No. 4,941,090; U.S. Patent No. 5,117,355; U.S. Patent No. 5,202,826; and U.S. Patent No. 5,287,268.