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Research has shown that offering consumers cash-back and rebate incentives using a targeted approach can drive new customer acquisition, dramatically impact average ticket size, and increase average frequency of patronage. In fact, a recent test group of Vesdia program participants spent between 12% and 44% more at participating merchants over the course of 10 months.
“Retailers who participate in a coalition program can see several significant behavioral changes among consumers. In many ways, the coalition loyalty model represents the next generation of the popular frequent flyer programs that are so prevalent today.”
Peter Clark
The Loyalty Guide
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