Vesdia.com


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Vesdia Success Stories

One of the best ways to find out what Vesdia can do for your business is to see what we’ve done for others. Here are a few examples.

Vesdia Merchant Pilot

Vesdia Merchant Pilot Case Study
Vesdia programs promise to provide participating merchants with benefits in more loyal consumers, increased sales, and increased number of purchases. In order to demonstrate the ability of Vesdia programs to influence consumer behavior, the Company sponsored a 1- year marketing test in which the Company funded a rebate for a select group of merchants in the following sectors:

Creating Customer Commitment in Retail

Creating Customer Commitment in Retail - Aberdeen and Vesdia
Vesdia and Aberdeen partnered to profile the impact of loyalty programs on retail industries and identify best-in-class practices. The top strategy of 58% of the Best-in-Class [retailers] is using loyalty elements or tools that are personalized to suit specific customer segments based on product affinity and lifestyle preferences. This Best-in-Class strategy enables a better focus on consistent topline sales, effective customer relations, and margin enhancement.

Research has shown that offering consumers cash-back and rebate incentives using a targeted approach can drive new customer acquisition, dramatically impact average ticket size, and increase average frequency of patronage. In fact, a recent test group of Vesdia program participants spent between 12% and 44% more at participating merchants over the course of 10 months.

Peter Clark
The Loyalty Guide

Survey results show that cost-benefit issues surrounding loyalty scenarios are top-of-mind for retail marketers. Repeat visit (61%), incremental sales (58%), and overall satisfaction (57%) have emerged as the three most significant factors used by retailers for justifying spend on loyalty elements, operational costs, and upgrade/deployement of loyalty software applications. All three ROI criteria can lead to sales uplift, retention improvementnt, and reduced attrition for retailers.

Aspects of Vesdia's loyalty programs are covered by one or more of the following patents: U.S. Patent No. 6,631,358;
U.S. Patent No. 6,345,261; U.S. Patent No. 4,941,090; U.S. Patent No. 5,117,355; U.S. Patent No. 5,202,826; and U.S. Patent No. 5,287,268.